Audience research is important in the planning process as it would give me a chance to see what the audience would be expecting the video of my song to be like, I can then decide whether I would like to follow the expectations or go against it. My audience was randomly selected which is good as it would give me a variety of ideas from fans of many different types of music, the audience also is a mix of male and female, the only same variable is the age.
I played my song to an audience, without showing the original video, and I received these answers for the questions I asked and presented it as an info graphic.
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