The model of the media shows the way in which production and consumption of media texts allows for future text to be created, allowing the cycle to continue.
Institutions use this model as a way to work out which kind of media texts would be best for their audience. It tells the institutions what the audience would like and pay to see because there needs to be a financial transaction to sustain the model.
The first stage in the model of the media is the production, distribution, exhibition and marketing of the new media text from the institution. An institution is a large company within the media that produce media texts, some institutions include; the big six, BMG, Sky, the BBC and more.
A media text is the products put out by the institutions such as films, newspapers, video games, radio programmes, tv shows, music videos, websites and more.
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